There are 40+ link-in-bio tools now. Most of them do the same thing: give you a URL that opens a page of buttons. The differences that matter are (1) how they help you make money, (2) how they look on mobile, and (3) whether you actually need everything they charge for.
This is the short, honest version — no affiliate spin, no ranked-by-partnership nonsense. Pick one based on what you actually want to do this quarter, not what you might do in two years.
If you want a free list of links: Linktree
The original. Free tier is fine. Ugly by default but works. Pick this if you literally just want a page of links and nothing else.
Strengths: recognized by everyone, painless setup, works forever without touching it. Weaknesses: paid tiers are overpriced for what you get, monetization features feel bolted on, and every Linktree page looks like every other Linktree page.
If you want a prettier free page: Beacons
Better design, free tier, decent analytics. Same use case as Linktree with more polish. Pick this if aesthetics matter and you don't want to pay.
Bonus: Beacons has been steadily adding shop and tip features, so if you outgrow the pure-links stage you can activate them without migrating. Just don't pay for features you're not using yet.
If you want a full storefront: Stan Store
Sell courses, ebooks, coaching calls, digital products from one link. Around $29/mo. Pick this if you already have products to sell and want them all in one place.
The math: Stan pays for itself the moment you're doing $150+/mo in product revenue. Below that, you're paying rent on features you don't use. Above that, the consolidation is genuinely useful.
If you want to sell mini digital goods: Koji / Beacons Shop
Similar to Stan but with a lighter touch and no monthly commitment on the entry tier. Pick this if you're testing digital products before committing to Stan's monthly fee.
If you want to monetize DMs: TalkToMe.Bio
Paid Q&A as the primary product. Fans pay to ask, you answer, public answers become permanent content. $0/mo, 20% platform fee only when you earn. Pick this if your audience already sends you questions and you want to charge for your time without building a product.
The unlock: you're not selling a course you have to write, or a call you have to schedule. You're selling the thing you were doing for free anyway — answering. The setup is under two minutes and the first dollar can land the same day.
The honest recommendation
Most creators need two tools, not one. A general link-in-bio (Beacons or Linktree) for your permanent links, and TalkToMe.Bio as the featured 'ask me anything' link on top. That combo covers 90% of what creators actually need in 2026 — permanent navigation plus a real income surface.
If you're going to start a storefront, do it after you've proven demand with paid Q&A or coaching. Otherwise you're buying a Shopify without inventory.
What to actually look at when picking
Ignore the feature checklists. Look at: (1) monthly cost vs your current revenue, (2) how the checkout flow feels on a phone with slow internet, (3) whether payouts land in your country reliably, and (4) whether the tool creates content that keeps working after you post it (public answers, product pages that rank) or just a page of buttons.
Migration is cheap
Don't agonize. Bio links are trivial to swap. Pick the tool that fits what you're doing this quarter, move if you outgrow it. The creators who lose momentum are the ones who spend three weeks researching tools instead of three minutes claiming one and shipping.
Don't overpay for a storefront if you have nothing to sell yet. Start with paid Q&A — it's the fastest path from 'I have followers' to 'I have income'.
Claim your link. It's free — we only take 20% when you get paid.
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